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Introducing IPPUKU Brand Matcha Latte Green Tea Powder

What is Matcha?

Matcha, simply put is green tea that has been steamed, dried and ground to a fine powder in a stone mortar. To this day high grade matcha is still crafted in Japan by highly skilled artisans who operate and maintain the millstones that produce the fine particles of matcha, a process that cannot be undertaken by machine alone. As a result of this time- and labor-intensive process a superior matcha is produced that is exquisite in flavor, freshness and color. Three Tree Tea Company imports only matcha that is produced in this centuries-old manner, guaranteeing delicious and superior flavor.

How can I determine the quality of Matcha?

Matcha that is pure, fresh and properly ground is bright green in color, totally soluble in liquid and will have a deep and rich, yet slightly bitter taste. Coversely, inferior matcha tents to be dull in color and infusion(think avocado green), only partially soluble and both flat and bitter in flavor. This happens mainly for two reasons; one, that the matcha is old and/or has been exposed to air for long periods of time; and two, that the grinding process occurred too rapidly, resulting in both coarser particles and reduction in quality due to increased heat from the friction of the machinery. Thus, our Matcha Latte Green Tea Powder is made from matcha that has been produced in the traditional way, and is only available in 1-lb bags in order to maintain quality and freshness.

What are the health benefits of Matcha?

People in Japan have been drinking matcha for centuries. It was originally believed to be a mystical herbal remedy. The benefits of matcha extend beyond the body and into spiritual healing. The simple act of preparing matcha helps people slow down and take a break from routine; it calms the mind and spirit; indeed, there is some scientific evidence which actually supports this. Matcha contains L-theanine, which relaxes the brain, muscles and blood vessels. Matcha in its pure form is also known to balance blood sugar levels in the body and promote regularity. Since the tea leaves are actually consumed, matcha has approximately ten times the polyphenols and antioxidants of regular green tea; it is also high in beta-carotene. Best of all, it is a most pleasing and delicious beverage.

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